This is a rare cinema advertising guide for the original UK release of John Carpenter‘s seminal horror film Halloween. This guide was, as the name suggests, intended to be sent to managers of the Odeon cinema chain around the UK. It contains multiple pages of suggestions for how to market the film to local audiences and includes competition examples that could have been sent to local newspapers for publication. The guide consists of one outer cover that features unique artwork of the knife-wielding killer (a crude depiction of Michael Myers), as well as printed bloody fingerprints on the back. Inside there’s a stapled together guide which is printed on A4 paper in two colours. The other two items are competition examples, ready for newspapers to print.

The guide was put together, I believe, by the distributor (Miracle films) in conjunction with a company called Marler Haley. They were known for their work with the Odeon chain of cinemas during the 1970s and early 1980s and would create printed items for the promotion of films, which included a quad (30″ x 40″) and typically a set of four double-crown (20″ x 30″) posters, as well as larger exhibition stands and other items. A number of films were promoted this way, including Disney releases such as Tron, the first Star Wars film, and some James Bond outings.

Note the last few pages which detail the kinds of items the cinema managers could order to promote the film, including a ‘roof rack’ display to sit atop a car, trailers, posters and radio ads. The guide features a similar colour scheme and some of the imagery that can be found on the Marler Haley quad, which I have here, and the accompanying double-crown set (which I don’t yet own). Also note there’s an image of the ultra-scarce (but rather boring) Halloween teaser quad, which is text-only and had a panel for cinema staff to manually update the time left until the film arrived. It also features an image of a display stand that has the Marler Haley set along with the final release, full-colour quad that I have in the collection here.

If anyone knows anything more about how and where these guides were put together, please get in touch.

An independent release, financed by one man (Moustapha Akkad), the film was produced on a low budget of $300k and would go on to gross over $70m worldwide. Halloween kickstarted a franchise that would run for seven sequels (and a recent remake) and the masked character of Michael Myers would enter the horror pantheon as one of its most memorable monsters.

Carpenter wrote the screenplay with his then girlfriend, producer Debra Hill and is often credited as being the the first in a long line of slasher films, although films like Alfred Hitchock’s Psycho were obvious inspirations. The film has little in the way of gore or violence and instead uses clever camera work and sound design to brilliant effect, keeping the audience on the edge of their seats throughout. There have been countless imitations over the years but few that match up to the taught, perfectly-paced original Halloween.

The rest of the John Carpenter items I’ve collected can be seen by clicking here.

Produced and released in the US as Shock Waves, this effective low-budget horror features Nazi super-soldier zombies attacking an unsuspecting group of holidaymakers whose boat breaks down near a mysterious island. Prolific character actor John Carradine plays the crotchety boat captain who, despite his billing on the poster, is quickly dispatched leaving the rest of the group, including Brooke Adams (Invasion of the Body Snatchers, to discover they’re not alone on the island. Horror legend Peter Cushing appears as the former Nazi commander of ‘Der Toten Corp’, a group of super soldiers who were the result of a series of World War II experiments that left them unable to feel pain and breath underwater.

Cushing, sporting a spectacular facial scar, has time for one German-accented explanatory speech and some moments of rambling around the island before he too is offed; a short but memorable performance that also sees him given top billing. That same year the actor would make arguably his most famous non-horror appearance in George Lucas’ Star Wars.

The film features nothing in the way of gory splatter kills seen in other zombie films of the period (particularly 1978s Dawn of the Dead) and most of the deaths occur off screen or see the victims being dragged underwater by the silent killers. What it lacks in gore the film more than makes up for in atmosphere, and this is helped in no small part to the excellent electronic soundtrack that features a pulsing bass rhythm during the moments of tension.

The scenes featuring the Toten Corp underwater are effectively done and the costumes and zombie makeup are also decent considering the low budget. True, some of the acting leaves a lot to be desired and the script is occasionally laughably clunky, but it’s still a horror film that’s well worth seeking out. Sadly it appears that there are currently no plans for a blu-ray release, which is a shame considering the terrible picture quality of the current DVD releases.

The excellent artwork on this quad features on the American one sheet (note the tagline), as well as on the posters for several other countries. In typical 1970s style the artist took certain liberties with both the size of the creatures and the number of bikini-clad beauties in peril. I’m unsure who is responsible for it so if you know please get in touch.

Ted, a friend of the site, noticed that the artwork on the quad has actually been redrawn as it differs in detail from the illustration seen on the US one sheet. Take a look at this high-resolution scan, and in particular the faces of the people, for confirmation.

The excellent trailer is on YouTube.

Not only is this probably the best poster artwork for the film that started the biggest sci-fi franchise of all, it’s also considered by many to be the greatest work by the late, great British artist Tom Chantrell. Declaring it so is not an easy decision to make since Chantrell illustrated thousands of posters during his long career and there are many classic designs to choose from, including several Hammer posters and a brilliant design for ‘One Million Years B.C.’. I have a number of other posters by him on this site for you to peruse.

In 2013 I interviewed Chantrell’s widow Shirley about their life together and she recalled how Tom would often ask her to pose so he could capture the correct stance for female characters appearing on his posters. Shirley recalls how the project came about for Tom:

Tom was given an invite to the premier showing and we all went along as a family. As soon as he’d seen the film he had the synopsis, the 10” x 8” press stills and then he started to think about how he was going to tackle the project. From beginning to end it took one month, which is a lot of work for one poster. He’d never taken that long before and I don’t think he did again.

Shirley once again posed for Tom and this time she was his Princess Leia. She not only still has the reference photos taken that day but also still has the same dress she wore.

This poster perfectly captures the excitement and adventure of the seminal sci-fi blockbuster and, although originally intended just to be used for the UK market on the quad, the art was liked so much by Lucasfilm that the decision was made to use it for this style C one sheet, as well as for other posters around the world. George Lucas himself would later purchase the original artwork for his archives and I like to imagine it’s hanging on a wall in Skywalker Ranch.

This particular style of the poster is known as the ‘Oscars version’, so called because it was printed once the film had won a handful of Academy Awards a few months after the original UK release. Whilst it would be nice to have the non-Oscar version I’m certainly not complaining, especially since this one is rolled and in fantastic condition.

Sadly, Tom Chantrell passed away in 2001 and poster historian Sim Branaghan wrote his obituary for the Guardian. He may no longer be with us but his classic designs have stood the test of time and continue to impress decades later.

This image was considered too disturbing by the distributors of the film and the decision was made to go with another design for the English marketing campaign. It was replaced with a much less impressive photo montage quad and one sheet. Supposedly most of the Russian Roulette style were destroyed and very few remain.

The image was still used for the Italian posters.

Who wouldn’t want to see a film featuring a buffalo the size of a small skyscraper?! An exciting illustration for this 1977 Bronson versus beast film, The White Buffalo, which teamed the star with director J. Lee Thompson, a frequent collaborator. The film is often described as a western version of Jaws and was one of a few ‘man versus beast’ tales filmed by legendary producer Dino De Laurentiis in the wake of Spielberg’s mega-hit (including the ’76 King Kong and Orca).

I’m not certain who the artist of this poster is but I have a feeling it may be the work of Seito, one of my favourite Japanese artists. If anyone knows for sure please get in touch. It has a few elements seen on the US one sheet by Boris Vallejo (which features an excellent tagline).

Check out the original trailer on YouTube.”…starring Charles Bronson as Wild Bill Hicock, a man who feared nothing except being afraid!’

A bit of trivia (courtesy of Wikipedia): White Buffalo are considered sacred signs by several Native American religions and have great spiritual significance for them. The animals are visited for prayers and other ceremonies. Apparently they’re so rare that they only occur in one in 10 million births.

The enigmatic artist Seito is responsible for the artwork on this Japanese B1 poster for the original release of the sci-fi classic Star Wars in Japan. The design has clear echoes of the American one sheet artwork by Tom Jung but features several additions and the unusual choice of having the Death Star upside down (the weapon crater at least). Both designs depict an overly muscled Luke Skywalker and a tight-clothed, voluptuous Princess Leia, which, if you’ve seen the film (who hasn’t!), you’ll know doesn’t quite match up with the actual characters.

This is one of three posters printed for the original release of Star Wars in Japan, which included a simple advance and this photo montage style.

Seito is one of my favourite Japanese artists and is responsible for some wonderful illustrated posters, although little is known about him even in his native Japan. To see the other posters I’ve collected by him click here.

A highly detailed illustration graces this Japanese B2 for the release of Speedtrap, a little-seen automotive action flick that was made in the mould of the original Gone in 60 Seconds, which was released only a couple of years earlier – this poster even references the film (hence the ’60’ above the red title at the bottom). The story sees private eye Pete Novick, played by the respected character actor Joe Don Baker (best known for the original Walking Tall and several appearances in Brosnan-era Bond films), hired by an insurance company to track down the mysterious ‘Road Runner’ a master car thief responsible for the disappearance of hundreds of high-end automobiles.

After teaming up with an ex-girlfriend who also happens to be a police detective (Tyne Daly, who featured in The Enforcer), Novick sets his sights on the master criminal and goes all out to stop him striking again. Robert Loggia appears as a mafia boss who falls victim to the Road Runner when his drug-filled Rolls-Royce disappears.

The exciting artwork is by Seito, one of my favourite Japanese artists, who was responsible for several fantastic illustrated posters during the 1970s and 1980s. Little is known about the man himself, even in his native country. Seito also worked on the original Japanese poster for the release of Gone in 60 Seconds, which I have in the collection and can be seen here.

To see the other posters I’ve collected by him click here.