Iconic design and illustration on this UK quad for the film that started the successful Freddy Krueger franchise, featuring artwork by the British designer and artist Graham Humphreys. When I interviewed him about his career in 2011 I asked about the design for the poster and the excerpt from the interview is below:
I wanted to move onto another poster that’s many people’s favourite for the film, and that’s your design for A Nightmare on Elm Street. That was another one for Palace Pictures?
It was shortly after the Evil Dead. I wasn’t commissioned directly, it was through a couple of friends of mine who had set up a design company and they were working with Palace. The company was called Red Ranch. I’d been at college with one of the guys. They got on very well with Palace Pictures and they were given this project. They realised it was going to be an illustration and they were very happy to use me. I was able to do the logo for the poster as well.
Can you talk about the design of the poster?
There was an American flyer for the film that was essentially the street with four tears through it. I saw the film and knew what I was going to do. I’d actually gone along to a screening with my friend, Phil Nutman, who I’ve since given this to [Graham points at the Evil Dead artwork] so I’d already seen it at the cinema before I was given a VHS copy. Anyway, I paused the VHS and took a photograph of Nancy’s face so I could draw that easily.
Freddy [Krueger] himself is actually silhouetted in the background. In the later posters he’s more prominent but on this first quad you don’t see anything, just the shadow and his glove.
I think they wanted the poster to look fairly classy, in comparison to the Evil Dead quad which shows exactly the type of film it is. Obviously the glove became iconic but at the time people had no clue who Freddy was. To me, it was the glove and the whole dreaming thing that was the interesting thing about the film. You’ve got the pretty girl, the glove and the dream-like urban setting, you don’t need the big ugly face leering at you. I hand lettered the title too.
There’s also a second painting which is in portrait format and features Freddy’s other hand reaching down below Nancy’s face.
Yes, I think I prefer this one. This was used for fly posting and was the VHS cover too. For some reason at that time no one would think about the whole different format thing. Everyone was always focusing on quad posters for underground advertising and cinema fronts. The 40×60 inches or bus stop format was very much an American thing, but then when cinema became more commercial we found we had to start doing that size and format.
Legendary pop artist Andy Warhol had been making films since the early 1960s but after his near fatal shooting in 1968 he relinquished direct involvement in those coming out of The Factory. Warhol’s acolyte and assistant Paul Morrissey stepped into the role of director and made close to a dozen films over the following years. Two of these, filmed at the Italian studio Cinecittà, were unquestionably more mainstream than the others; Blood for Dracula (1974) and Flesh for Frankenstein.
Morrissey is co-credited with prolific Italian director Antonio Margheriti although the latter’s role in the production has since been disputed by several people involved, including Morrissey. The film is a sex and gore-filled update of the classic tale, starring German cult favourite Udo Kier as the insane Baron Frankenstein who is obsessed with breeding a Serbian super-race by creating the perfect couple, bit by bit. He makes a poor choice for the male’s head (and brain) when his assistant Otto (Arno Juerging) kidnaps a local man who had plans to enter a life of celibacy in a monastery nearby.
Factory regular Joe Dallesandro plays a randy stablehand and friend of the kidnapped man who ends up at Frankenstein’s castle and quickly gets caught up with the mad doctor’s wife (Monique van Vooren) whilst trying to rescue his friend. The film features a bucket-load of blood and guts, perverted sexual behaviour (including the use of all-new orifices), hints of incest and plenty of wild dialogue. The film was originally released in 3D, which served to enhance the already over-the-top gore with disembowelled innards being thrust towards the audience.
The film was also released in 2D but was granted an X-rating in the US on its initial release. This poster is for the 1982 3D re-release and is markedly different from the original 1974 one sheet; the tagline leaves you in no doubt as to the audience the re-release was aiming for. I’ve been unable to determine the artist for this poster so please get in touch if you have an idea.
In the UK the film was released as Flesh for Frankenstein and was originally passed with an X-certificate with over 8 minutes of cuts. It was later caught up in the infamous Video Nasties debacle and was only finally released uncut in 2006.
The trailer is on YouTube.
