Iconic design and illustration on this UK quad for the film that started the successful Freddy Krueger franchise, featuring artwork by the British designer and artist Graham Humphreys. When I interviewed him about his career in 2011 I asked about the design for the poster and the excerpt from the interview is below:

I wanted to move onto another poster that’s many people’s favourite for the film, and that’s your design for A Nightmare on Elm Street. That was another one for Palace Pictures?
It was shortly after the Evil Dead. I wasn’t commissioned directly, it was through a couple of friends of mine who had set up a design company and they were working with Palace. The company was called Red Ranch. I’d been at college with one of the guys. They got on very well with Palace Pictures and they were given this project. They realised it was going to be an illustration and they were very happy to use me. I was able to do the logo for the poster as well.

Can you talk about the design of the poster?
There was an American flyer for the film that was essentially the street with four tears through it. I saw the film and knew what I was going to do. I’d actually gone along to a screening with my friend, Phil Nutman, who I’ve since given this to [Graham points at the Evil Dead artwork] so I’d already seen it at the cinema before I was given a VHS copy. Anyway, I paused the VHS and took a photograph of Nancy’s face so I could draw that easily.

Freddy [Krueger] himself is actually silhouetted in the background. In the later posters he’s more prominent but on this first quad you don’t see anything, just the shadow and his glove.
I think they wanted the poster to look fairly classy, in comparison to the Evil Dead quad which shows exactly the type of film it is. Obviously the glove became iconic but at the time people had no clue who Freddy was. To me, it was the glove and the whole dreaming thing that was the interesting thing about the film. You’ve got the pretty girl, the glove and the dream-like urban setting, you don’t need the big ugly face leering at you. I hand lettered the title too.

There’s also a second painting which is in portrait format and features Freddy’s other hand reaching down below Nancy’s face.
Yes, I think I prefer this one. This was used for fly posting and was the VHS cover too. For some reason at that time no one would think about the whole different format thing. Everyone was always focusing on quad posters for underground advertising and cinema fronts. The 40×60 inches or bus stop format was very much an American thing, but then when cinema became more commercial we found we had to start doing that size and format.

Sir Roger Moore‘s last outing as James Bond, A View to a Kill, was definitely not his finest hour, although it is memorable for a few reasons, including Christopher Walken‘s turn as the truly psychotic bad guy (Max Zorin), Duran Duran’s great title theme and the appearance of the incomparable Grace Jones as Mayday, Zorin’s accomplice. She may not be able to act very well but she’s never anything less than a striking presence and is definitely not a lady to mess with, as British chat show presenter Russell Harty infamously found out.

This poster is the UK one sheet that was designed by Vic Fair and illustrated by Brian Bysouth, a not insignificant pairing of two great English talents. Having been commissioned by the studio the poster was apparently then rejected and ultimately never used in cinemas to promote the film. Sim Branaghan, the man behind the must-own book ‘British Film Posters‘, interviewed Vic Fair who recalled that they were looking for a more conventional design, something that often frustrated the designer when working with clients:

‘Not very exciting are they, the Bond posters … always the same thing. So I had this idea of putting him in a white jacket, but they just threw their arms up in horror – “Ooh no, we can’t have that”. It was ridiculous really’

The poster is now known as the ‘recalled’ UK one sheet as, despite the poster having been printed, it was recalled by the studio and most copies were apparently pulped. Obviously, several did manage to escape destruction and made their way into the hands of poster dealers and collectors. I’d like to know a rough figure on how many did survive since it does show up at major auctions and on Ebay occasionally, so it’s certainly more than a tiny handful. If anyone has any more details on this please get in touch or leave a comment.

The artwork did end up being used for other countries, notably a Japanese B2 poster promoting the film.

For more information on Vic Fair and Brian Bysouth I highly recommend picking up a copy of ‘British Film Posters‘ as it features sections on both men. Here are the posters I’ve collected so far by Brian Bysouth and those by Vic Fair (with more to add over the coming months).

In 2012 I met and interviewed Brian Bysouth and this poster was discussed:

There are two specific collaborations you had with Vic Fair that I’d like to talk about. There was the UK one sheet for A View to a Kill, which you mentioned, and before I read Sim’s book I had no idea that it was one of yours. It’s quite different to others you’d worked on before then.
Ah yes, that poster was painted with a different technique than the one I’d typically work with. It has a very smooth look mostly done with an airbrush. The clients had started to require illustrations to have a less painted look and they were asking for much more photo-realistic illustrations. This requirement was because of falling sales in the video market.  The clients had concluded that the paying public had become more discerning and distrustful of what was portrayed on the video sleeves, and to some extent on film posters. The public had begun to realise that an exciting illustration could flatter what in reality would be a truly awful film.  So illustration had to take on a new, more highly-finished look, but this only worked for a short while before the use of photographs and the versatility of the computer took over completely.

Anyway, to continue, Vic asked me if I’d like to do the finished painting based on his rough; it was a really excellent and novel design, which required me to execute the painting in two stages. The first stage would be used as a teaser poster and this was just the image ofGrace Jones and Bond contained within a diamond motif. All I had to do was get the airbrush out and work up his design. I remember spending a while on the Grace Jones image, polishing and improving her look, as well as the pose of Bond. It went away to be printed but later we were disappointed to learn that it was going to be withdrawn because the clients were not happy with the legendary spy being portrayed in a white tuxedo; that being considered not very Bond-like!

For the second stage, Vic’s design included an exciting montage to fit either side of the central icon of the two characters. The preliminary painting was returned to me for completion and I continued by adding the montage of scenes from the film onto the artwork in a semi-drawn style, which I was experimenting with at the time. I was very pleased with the final results and Vic liked it too. That went off for approval but, for reasons unknown to me, the printing didn’t go ahead. I never saw the artwork again and pathetically, because it was not approved, I don’t even think a transparency was made. I entertain hopes that one day it will eventually re-appear and I will be able to establish my claim to ownership.

Here’s the film’s original trailer.