This is the UK quad for a rather obscure 1980s slasher flick that is known by various names around the globe, including Island of Blood and Scared Alive, but was released in the UK as Whodunit? Directed by William T. Naud (here credited as Bill Naud), whose IMDb profile shows him as not being very prolific, the film is apparently based unofficially on Agatha Christie’s mystery novel And Then There Were None. The Wikipedia page for the film describes the plot thusly:

A film crew and a motley collection of thespians set out for an island that will be the perfect location for their next feel good, light hearted, comedy picture. But unfortunately someone has other ideas and destroys their mode of transport before finishing off the surviving cast and crew (wearing a skull-like mask) with the aid of a chainsaw, machete, and nail gun, all to a sick sado-masochistic type song (that this homicidal psycho has a fetish for). This psychotic murderer also has an accomplice, a fellow crewman who is skilled in the art of booby traps, rigging a shower to rain battery acid and scalding swimming pool that boils alive anyone who falls in.

It appears only to have been released on VHS here and in the US and no DVD is forthcoming. Judging by the handful of reviews on IMDb it might be a while before we see this one appear on blu-ray.

This quad bears a line crediting the design to the British design agency FEREF-James The Partnership, who were (and still are) a London-based agency creating advertising for the film industry. The original line up featured five designers and artists who had worked together at other agencies and decided to form their own and the name FEREF derives from each co-founder’s first initial. They worked on hundreds of posters during the 1970s and 1980s and employed many of the most talented artists to work on the posters, including Brian Bysouth (who eventually joined the company full time). It is believed this artwork was by the FEREF regular Mike Vaughan, who painted plenty of posters during the 1970s and 1980s.

The first in a line of blaxploitation horror films, Blacula was produced by the prolific studio American International Pictures who’d had success in the 1960s with a series of horrors directed by Roger Corman and based on Edgar Allan Poe‘s stories, which included House of Usher and The Raven. During the 1970s they produced multiple blaxploitation films that included Coffy and Foxy Brown, and they are credited with making Pam Grier a household name.

Blacula tells the story of Manuwalde an African prince (played by William Marshall) who is bitten by Count Dracula after visiting him to ask for his help in the ending the slave trade. Imprisoned in a coffin in the 18th century, the prince is unwittingly transported to Los Angeles two hundred years later by antique dealers who sell his casket. Unleashed on the city, Manuwalde goes on the hunt for human blood and later comes across the beautiful Tina (Vonetta McGee) who is the reincarnation of his old wife that was murdered by Dracula. Unfortunately one of Tina’s friends, Dr. Gordon Thomas (played by the brilliantly named Thalmus Rasulala) learns of the prince’s true nature and vows to hunt him down.

The film was followed a year later by a sequel called Scream, Blacula Scream. Another production company put together Blackenstein and Sugar Hill (1974) was AIP’s blaxploitation zombie film.

The original trailer is on YouTube.

Legendary action star Bruce Lee was given his break into acting after being cast as Kato, one half of the crime-fighting duo in the 1960s TV show The Green Hornet. The masked vigilante began life as a radio show that was created by George W. Trendle and Fran Striker and aired in 1936. It went on to be produced as film serials and as comic book series in the 1940s, before being adapted for a TV series in the 1960s.

Van Williams starred as Britt Reid, the playboy owner of The Daily Sentinel who runs his media empire whilst simultaneously fighting criminal gangs as the titular vigilante with assistance from his martial-artist sidekick Kato. The series was to only last for one season of 26 episodes but nevertheless proved popular in the States and elsewhere, with Lee being catapulted to fame on the back of the show. In Japan the series was apparently even aired as The Kato Show.

This Japanese B2 poster was printed for the 1975 release of the first of two films based on the character that were cobbled together from several episodes of the TV show and are apparently as incoherent as that would suggest. As can be seen from the design, the emphasis was placed firmly on Lee’s character, particularly since the studio was clearly keen to cash in on the star’s fame following his run of classic action films that ended with Enter the Dragon (1973) and his untimely death that same year.

1974 was a good year for fans of conspiracy theory thrillers as it saw the release of Francis Ford Coppola‘s masterful The Conversation as well as this lesser known, but no less great, flick directed by Alan J Pakula (All the Presidents Men). It stars a poodle-haired Warren Beatty as a reporter investigating a sinister organisation behind a political assassination and remains one of the definitive cat and mouse thrillers of all time.

I’d argue that this poster features one of the best taglines of all time, certainly of the 1970s; it chillingly suggests that the misconduct of corporations featured in the film is business as usual.

I’m not certain who designed the poster so please get in touch if you have an idea.

The film features this memorable line of dialogue: “They say a martini is like a woman’s breast: one ain’t enough and three is too many.”

Here’s the superb original trailer.

The Wrath of Khan was the follow up to 1979s Star Trek – The Motion Picture, which was the first feature film to hit cinemas following the ending of the original series 10 years previously. Even though the show was cancelled by the network (NBC) after only three seasons, it had garnered a significant cult following and had made a major impact on popular culture, helped greatly by broadcast syndication on channels across the US during the 1970s. Despite earning significant box-office takings, many critics and fans of the original series were disappointed with the first feature film and reviews tended to criticise it as overlong, bereft of any significant action and, worst of all, boring.

A sequel was inevitable, but Gene Roddenberry, the creator of the original series and executive producer of the first film, was removed from its production by Paramount after they claimed that Roddenberry had forced the first film over budget and had muddled the script with too many re-writes. His replacement was Harve Bennett, with Roddenberry given an ‘executive consultant’ role. Bennett studied the original series for inspiration having decided that the film should be more action-packed and regain some of the swashbuckling feel that had been lost in the first film. Deciding that the sequel needed a decent bad guy, Bennett settled on the character of Khan Noonien Singh, a genetically engineered super solider, who had featured in the first series episode Space Seed, which had long been a fan favourite. At the end of that episode Khan and some of his comrades had been banished to the inhospitable planet of Ceti Alpha V so his return in the film would not be against the series’ canon.

Mexican actor Ricardo Montalban agreed to reprise his role as Khan and the story sees him escaping exile and seeking revenge against Captain Kirk, whom he blames for the death of his wife. After commandeering the USS Reliant, Khan learns of the Genesis Device, a torpedo which is intended to reorganise matter to create a hospitable world but can also destroy planets if used in the wrong way. The crew of the Starship Enterprise sets out to stop Khan but their intervention will not be without sacrifice and the ending of the film sees Leonard Nimoy’s Spock seemingly dead after sacrificing himself to save his comrades. This story arc would continue for two more films, concluding with The Voyage Home in 1986. Among several memorable scenes is the moment when Khan taunts Kirk with a threat against his wife, leading to this infamous outburst. KHAAAAAAAAAN!

When Mondo, the incomparable limited-edition screen print outfit, announced they were opening a gallery in their hometown of Austin, anticipation quickly reached fever pitch, with fans desperate to see what artwork would be on the walls when the doors opened for the first time. The answer was kept secret until the evening of March the 10th, 2012 when the opening night was held and the theme of their first show was revealed to be that of classic sci-fi. Most of Mondo’s premier artists turned in some incredible pieces for the show, as can be seen on this recap blog post on their website and on this SlashFilm post.

One of the highlights of the show was fan-favourite artist Tyler Stout’s print for The Wrath of Khan. A brilliantly composed image featuring Ricardo Montalban‘s unforgettable, titular bad guy, the poster was printed in two flavours; a red and gold regular and a silver and gold variant. Whilst adding the regular version to the Film on Paper collection I wanted to interview the man himself about the creation of the poster and that article can be read here.

Great artwork by the legendary fantasy artist William Stout for Ralph Bakshi‘s post-apocalyptic fantasy sci-fi animation Wizards. The film was Bakshi’s first fantasy story and was something of a departure from the urban settings seen is his earlier works, including Fritz the Cat and Heavy Traffic. His intention was to create a family film that had the same kind of impact of his previous adult features. It’s essentially a good versus evil story set two million years after a nuclear war where fairies, elves and dwarves have returned to reclaim parts of the earth, whilst the rest of the human survivors are mutants roaming the wasteland.

The film sees two wizards called Avatar and Blackwolf, one kind and gentle and the other a grumpy mutant, born to a fairy (stay with me) who end up battling each other to prevent Blackwolf from using his band of mutants to destroy all goodness left on the earth. The film is described on the DVD audio commentary as being ‘an allegorical comment on the moral neutrality of technology and the potentially destructive powers of propaganda’. Blackwolf uses old projections of (genuine) Nazi propaganda marches to inspire his evil troops and frighten his enemies.

The film is notable for its rough animation style and its use of rotoscoping, a technique of painting over live-action footage, to create several of the major sequences, which was employed after Fox (the studio financing the film) refused an increase to the budget. Bakshi would later use the same technique for his 1978 version of the The Lord of the Rings.

This was William Stout’s first film poster and he went on to illustrate over 120 more, a few of which can be seen on his official website. Stout is known for being an incredibly versatile artist and he has worked in multiple fields throughout his long career, including motion picture design, comic art, book illustration, CD covers and paleontological illustration. He worked as conceptual artist and production designer on an impressive range of films, including both of the original Conan adventures, First Blood and The Return of the Living Dead; Stout designed the brilliant Tar-Man. Check out his impressive bio for more details and there are plenty of galleries on the same site.

The creature depicted is Necron 99, a robot assassin who is eventually controlled by Avatar and renamed as Peace.

The official trailer is on YouTube.

This international one sheet for Kiss of the Spider Woman features a stunning Art Deco inspired design, which is unique to this poster. The film was directed by Argentine-born Brazilian Hector Babenco and is based in a jail in an unnamed South American country ruled by a dictatorship. Luis Molina (William Hurt) is a homosexual imprisoned for ‘corrupting a minor’ who shares a cell with Valentin Arregui (the late Raul Julia), a member of a revolutionist group who has been tortured and imprisoned.

To pass the time, and to take Arregui’s mind off the abuse he suffers whilst imprisoned, Molina recounts scenes from his favourite film, a romantic thriller set during World War II featuring Sonia Braga as Leni La Maison, AKA the Spider Woman, in this film within a film. The storyline mirrors the experiences of the two cell-mates and slowly a friendship develops between the pair, but Molina has been harbouring a secret which endangers the lives of them both.

William Hurt won the Best Actor gong at the 1986 Academy Awards as well as several other prizes for his portrayal of Molina. The film, itself adapted from a novel by Argentine author Manuel Puig, was later made into a successful Broadway musical in 1993.

The artist responsible is called Richard Mahon who is perhaps best known for his iconic image that was used to advertise David Cronenberg’s The Fly around the world, including on the American one sheet. He has an official website that features a gallery of his illustration work. The image may look grainy but this is actually an element of the design (the green background is particularly rough).

The trailer is on YouTube.

Artwork by the great Drew Struzan on this US one sheet for French director Jean-Jacques Annaud‘s 1986 medieval whodunnit, starring Sean Connery and Christian Slater in one of his first major film roles. Based on the book by Italian novelist, semiotician, philosopher and critic Umberto Eco, the film focuses on the investigation of a series of mysterious deaths in an isolated abbey by the monk William of Baskerville (Connery) aided by his novice Adso of Melk (Slater). The pair must race against time to prevent falsely accused suspects, including Ron Perlman‘s demented hunchback Salvatore, being punished at the hands of the inquisitor Bernardo Gui (F. Murray Abraham).

Struzan’s portrait of a balding Connery is absolutely spot on and easily on par with the one he did three years later for Indiana Jones and the Last Crusade. According to IMDb, the presence of the ugly characters in the film (and on the poster) is due to Annaud “casting the ugliest actors he could get because he wanted the characters to appear “real”, based on the men in the village where he lived. When he returned to his village, some of the men asked him if he really considered them to be as ugly as the actors, and he said, “Yes.”

Several other international posters for the film, including this German one, depict Connery looking extremely serious and glum.

To see the other posters I’ve collected by Struzan click here.

The original trailer is on YouTube.

A great portrait of the legendary country singer Willie Nelson on this poster for the film based on his 1975 album Red Headed Stranger. The film, like the source material, tells the story of a preacher in a Wild West town who seeks redemption after he kills his wife and her lover in an act of revenge.

The film took several years to come to the screen and at one point it looked like Robert Redford would play the preacher, despite Nelson always envisioning the part for himself. Sam Peckinpah was also attached to the project but left after the budget proved to be insufficient. Nelson and the director William D. Wittliff eventually raised the finance themselves through various means, and I believe Wrangler jeans may have been one of the sources – hence the inclusion of a Wrangler logo on the poster. A mock Wild West town nicknamed Willieville was built near to the singer’s home in Texas and filming took place there as well as a few other locations.

The excellent artwork is by American artist Robert Tanenbaum. To see other posters I’ve collected by him click here.

A (VHS) trailer for the film is on YouTube.

This is the Japanese B2 poster for the release of the little-seen 1969 biker film ‘Run, Angel, Run!‘ It’s one of a slew of films based around the same theme that involved the actor and director Jack Starrett, who is best known for playing the antagonistic deputy in First Blood, and as the director of Cleopatra Jones and Race With the Devil. Starrett starred in films like Hells Angels on Wheels and Angels from Hell before being offered the chance to helm this as his directorial debut.

The film stars the prolific American actor William Smith as Angel, the leader of a biker gang. The plot is described thusly on IMDb:

Angel, a member of a tough motorcycle gang roaming the Southwest, gets on offer from a major news magazine. In exchange for giving the magazine a big scoop by exposing the inner workings of his gang, the magazine will pay him $10,000. Angel takes the offer, although it means he and his girlfriend must now go on the run from cyclists looking for revenge. Along the way, they hide out with a sheep farmer, earning their keep by taking care of the farm and building a new life together.

The film appears to be fairly scarce going by the lack of reviews online and the fact that the DVD is almost $40 on Amazon.com at the time of writing.

The trailer is available to view on YouTube.

Design and artwork by Tom Jung, featuring an excellent portrait of Ernest Borgnine, on this US 30×40 for this largely forgotten Western directed by Daniel Mann and starring the brilliant William Holden. Mann had made his name in the 1950s with a string of successful dramas, including Come Back, Little Sheba (1952), The Rose Tattoo (1955) and had helped Elizabeth Taylor win her first oscar for Butterfield 8 (1960).

The Revengers was seemingly an attempt to cash in on the success of Sam Peckinpah’s landmark film The Wild Bunch (1969), which had pushed the boundaries of violence in the Western genre and featured a very similar storyline based around a ragtag bunch of criminals getting together to carry out a job. In this case it’s Holden’s rancher who enlists the help of a gang of lawless convicts to help him in his quest for revenge after his family is killed and his farmstead destroyed by outlaws. Holden and Borgnine had headlined Peckinpah’s earlier film so the studio were obviously hoping for a similar level of success.

Tom Jung is perhaps best known for his iconic ‘style A’ one sheet for Star Wars and the style B one sheet for The Empire Strikes Back. He was a prolific designer and illustrator for film campaigns from the 1950s through to the 1980s. IMPAwards features a gallery of his work and his Wikipedia article has a selected list of the posters he worked on. The other posters I’ve collected by him can be seen here.

One of my top three Coen brothers films (along with ‘Fargo’ and ‘The Big Lebowski’) and probably my favourite ever Nic Cage performance, the other contender being ‘Wild at Heart’. Raising Arizona is a brilliant comedy caper featuring some of the Coen’s most memorable characters, including Holly Hunter‘s Ed, the exasperated police officer bride of Cage’s bumbling criminal H.I. McDunnough.

After the pair fail to conceive naturally they make the fateful decision to steal Nathan Jr., one of the quintuplets born to wealthy store owner Nathan Arizona (Trey Wilson) and his wife. The pair must then contend with a series of increasingly frantic encounters after Arizona Sr. enlists the help of the enigmatic bounty hunter Leonard Smalls (memorably played by Randall ‘Tex’ Cobb).  John Goodman and William Forsythe are superb as a pair of prison escapees whose friendship with H.I. leads to their involvement in the shenanigans.

This Japanese poster features the illustration of Nathan Jr. as seen on the UK quad (with some adjustments) and the illustration of Ed and H.I. is from the American one sheet.

The original trailer is on YouTube.

As with the film itself, the poster for the second Fright Night film is definitely a case of ‘if it’s not broken, why fix it?’. The artwork of the vampiric face is practically identical to the one that was used for the global marketing campaign for the original; the Japanese poster can be seen here. Note the slight difference in the eyes, which leads me to believe it may have been redrawn the second time around. The key difference for this version is the location and the suburban house of the first film has been replaced by the multi-storey town house of the second.

Set three years after the original, Charlie Brewster (William Ragsdale) has undergone psychiatric therapy and now believes that Jerry Dandridge (Chris Sarandon) was actually a serial killer who had disguised himself as a vampire, and is trying to get on with his life with new girlfriend Alex (Traci Lind). Peter Vincent (Roddy McDowall) has returned to being a burnt out vampire hunter on his Fright Night TV show, but one night a mysterious group of people move into his building lead by the alluring Regine (Julie Carmen). It’s not long before Charlie and Peter discover that she is Jerry’s vampire sister who plans to exact her revenge for his death and sentence Charlie to eternal damnation.

I’ve struggled to find out who was responsible for both the original and this sequel artwork so please get in touch if you have an idea.

The original trailer is on YouTube.

Excellent artwork on this 30×40 poster for the 1974 entry into the blaxploitation genre, Black Samson. The film was directed by Charles Bail, who also had a career as an actor and starred in several TV series throughout the 1960s, including The Big Valley and Batman (as a henchman). He was also a prolific stuntman and stunt coordinator, lending his talents to such films as The Green Berets and Freebie and the Bean. This film was his directorial debut but he went on to work on another blaxploitation caper, Cleopatra Jones and the Casino of Gold (1975) and the road race comedy The Gumball Rally (1976).

The plot follows nightclub owner Samson (the brilliantly named Rockne Tarkington), who keeps his neighbourhood clear of drugs and crime, face up against a mob gang led by Johnny Nappa (William Smith) who are trying to muscle in on his territory. Carol Speed (The Mack) stars as Samson’s love interest, alongside his pet lion and gigantic bashing stick!

I’m unsure who is responsible for the artwork on this poster so please get in touch if you have an idea.

The original trailer is on YouTube.

Brian De Palma‘s mesmerising Carrie still stands up today as a perfectly paced thriller and a powerful portrait of the torment suffered by a social outcast on the receiving end of a bullying campaign. Sissy Spacek delivers a breakout performance as Carrie White, the teenager who is picked upon by her teachers, peers and her domineering, abusive mother Margaret (played brilliantly by Piper Laurie). What nobody knows is that Carrie has discovered that she has a latent telekinetic power that flares up when she’s upset or angry. The film also features memorable turns from several young actors who were relative unknowns at the time, including John Travolta, Nancy Allen and William Katt as Tommy.

The unforgettable prom night sequence that sees Carrie’s destructive powers fully unleashed was clearly seen as the marketing cornerstone for the film, as evidenced by the images and tagline used on this 30×40 poster. A still from the scene features on the brilliant Japanese B2. The striking image of Sissy Spacek drenched in blood is often used to promote the film and has been used for multiple DVD covers and other marketing materials. A remake is being readied for release in 2013 and the teaser poster depicts star Chloe Moretz in a similarly bloody state.

Sweet Jesus Preacher Man is apparently a lesser entry into the 1970s blaxploitation genre and it appears to have been largely forgotten with no DVD release forthcoming. Director Henning Schellerup is perhaps better known as a camera operator and cinematographer, having worked on such films as Death Race 2000, A Nightmare on Elm Street and Silent Night, Deadly Night.

Roger E. Mosley (Tom Selleck’s partner in Magnum P.I.) stars as a hit man who who poses as a baptist preacher in order to take over the vice rackets in an L.A. ghetto. After his boss Martelli (character actor William Smith) double-crosses him he sets out on a rampage of revenge leaving bodies in his wake.

I’m unsure who is responsible for the artwork on this American 30×40 poster so please get in touch if you have an idea. You’ll notice that a large sticker with the credits on it has been applied over what is clearly the original credits block. This was likely done shortly after the posters were printed to correct an error without having to scrap the whole batch and print them again.

The original trailer is on YouTube.

This is the original program for the release of Woodstock, a documentary of the music event of the same name that took place in August 1969 and is widely regarded as a pivotal moment in the history of popular music. 400,000 revellers descended on farmland in a quiet part of New York State – several times the magnitude of people that the organisers were expecting – and despite local protests and plenty of logistical issues, 32 acts performed over the course of a long weekend. Many of the most popular musicians and groups of the era were present, including Grateful Dead, The Who, Janis Joplin with The Kozmic Blues Band and Crosby, Stills, Nash & Young. Famously Jimi Hendrix was the last act to play and, thanks to poor weather and other delays, he didn’t take to the stage until 8.30am on Monday morning by which time many of the concert-goers had already left the site. Despite this, Hendrix played an incredible two hour set featuring a psychedelic performance of The Star Spangles banner that has since become a defining sound of the 1960s zeitgeist.

The event was released a year later into cinemas as a three-hour documentary that was a huge commercial and critical success. It was directed by Michael Wadleigh whose only other director credit is for the 1981 werewolf horror Wolfen, and edited by several people including Martin Scorsese and his regular collaborator Thelma Schoonmaker. The film would go on to win Best Documentary Feature at the Academy Awards.

This program, featuring some superb photographs and illustrations, would have been given out to film premiere attendees, the press and other people involved in the marketing of the film. In the back of the program the designers are credited as Bert Cohen, William Gast, Ziegenfus and Vincent Cucinotta, and there are a number of photographers who are also credited (I’ve listed them under ‘artists’).

This is one of those items that I wish you could see in person as a lot of care and attention has been put into the printing of it, with superb use of thick, often patterned paper. It surely ranks up there as one of the best film programs ever printed.

Iconic horror artwork on this British quad for the release of the superior original Fright Night, an excellent vampire flick directed by Tom Holland. Charlie Brewster (William Ragsdale) is an average high school kid who’s a fan of gothic horrors and often stays up late to watch Fright Night, a horror film TV series hosted by ageing actor Peter Vincent (Roddy McDowall), known for playing vampire hunters in the past. One day the mysterious, suave Jerry Dandrige (Chris Sarandon) moves in next door and before long Charlie sees him attacking and biting the neck of a woman leading him to suspect that Jerry is a creature of the night.

After everyone, including the local police, his girlfriend Amy and his best friend ‘Evil’ Ed doubt Charlie’s claims, he visits the TV studio and tries to convince Peter Vincent to help him uncover the truth about Jerry. Although initially dismissing Charlie as a deluded fan, the financially struggling Vincent eventually agrees to help once Amy, worrying about her boyfriend’s sanity, hires him to look into his claims. Soon the pair are engaged in a game of cat and mouse with Jerry who first goes after Ed, biting and converting him into a vampire. When Jerry turns his attentions to Amy, Charlie and Vincent must try to outwit him before it’s too late.

An effective, fun horror film with solid special effects, a creepy atmosphere and memorable characters, Fright Night was a box office and critical hit at the time of release, despite its modest production budget. A middling sequel followed three years later which saw Charlie and Peter Vincent facing off against Jerry’s sister and friends. The poster for the sequel used a very similar design to this one. After wondering for years who was responsible for the artwork on the original poster I was contacted by a fellow poster fan in relation to the Japanese poster (which uses the same art) and was given the name of Peter Mueller as the artist behind the one sheet, done for the design firm B.D. Fox Independent. The quad is a slightly zoomed in reproduction of the same art. I’ve credited it to Mueller but if anyone knows anything different please get in touch.

Brian De Palma’s Phantom of the Paradise is arguably one of cinema’s greatest cult oddities. Part musical, part horror and loosely based on Phantom of the Opera and the classic tale of Faust, the film has an electric atmosphere helped no end by the performance of the late William Finley as the unlucky music composer Winslow Leach who falls foul of the twisted producer Swan (Paul Williams, himself a noted musician and composer). A twisted satire of the state of the music business of the time, the film features a superb soundtrack written by Williams, which is a mix of surf pop, 70s glam rock and romantic ballads.

When Swan sees Winslow performing his music at a small concert he convinces the composer to sell his tunes to him to be used at the opening of his new club, The Paradise. Instead Swan has one of his henchmen steal the music, beat Winslow up and frame him for drug possession, sending the mild mannered musician to the brutal Sing Sing prison. Months later Winslow hears that one of Swan’s bands is to release a record based on his music and breaks out of the prison in a frenzied rage. After heading to Swan’s Death Records factory he tries to sabotage a record press but accidentally falls head-first into it, severely scarring his face and damaging his vocal chords. Escaping from the police, he makes his way to the Paradise where he dons a cape and a beaked mask and becomes the Phantom of The Paradise. Soon he discovers the secret behind Swan’s success and sets out to stop him at all costs.

The film was met with mixed critical reviews and was a worldwide box-office flop, with the only exceptions being in Japan and, bizarrely, Winnipeg in Canada where the film played at the same cinema for months. One of the key reasons for the film’s disastrous commercial performance was the way it had initially been marketed by studio Twentieth Century Fox who had created a campaign that emphasised the rock aspect of the film with the intention of drawing in teenage music fans. The plan backfired, however, when initial audiences realised how negative the portrayal of the music industry is in the film was and how it was effectively sending up the very thing they were fans of.

The brilliant fan site The Swan Archives, curated by Ari Kahan, features a thorough history of the promotion of the film and shows the initial two styles of poster, one of which was designed by Anthony Goldschmidt and illustrated by the late John Alvin and also featured on the album cover. As Kahan notes:

‘The involvement of A&M records (which issued the soundtrack, and which more or less owned the exclusive rights to Paul Williams’ life at the time) in the co-marketing campaign with 20th Century Fox meant that the film was initially pitched towards what A&M and Fox believed to be the teens-through-college “rock music demographic.” John Alvin’s beautiful painted graphics on the posters and soundtrack album emphasised guitars, keyboards, microphones, patch cords, and other musical ephemera, and a photorealistic depiction of songwriter/star Paul Williams, signalling the studio’s intention to rely heavily on Williams’ existing fame in its promotion of the film.’

The rest of the ill-conceived initial campaign is detailed on the Swan Archives page linked to above. After a disastrous few months at the box office, the film’s producer Ed Pressman convinced the studio to allow him to reposition the film with a revised marketing campaign. Kahan explains:

‘Pressman went into action by launching a second campaign, in mid-1975, which tagged the film as “The Most Highly Acclaimed Horror Phantasy of Our Time,” pushing the horror angle and perennial plot line, and downplaying the music. De Palma, Finley, and Graham were made extremely available to give interviews to Castle of Frankenstein, Monster World, and every other horror magazine that would make time for them’

As part of this second campaign Pressman commissioned noted comic book artist Richard Corben to illustrate a new poster image and fellow comic book artist Neal Adams provided an initial concept sketch from which Corben worked (according to Kahan, ‘Adams drew the sketch for free, to aid Pressman in pitching a never-realised Phantom of the Paradise companion comic book, which he hoped might result in some paying work’) . The new painting emphasised the horror aspect and the Phantom’s mangled face and completely downplayed Williams’ presence – you can just spot him at the bottom of the marquee (see the close-up image). The new campaign proved to be more successful but as Kahan notes:

‘The film gradually took on life, bringing in decent (though never great) box office and some positive reviews. As De Palma put it, “When we revised the campaign in the U.S and made it seem more like The Phantom of the Opera than a horror/rock film, we got an entirely different response.”‘

For more on the film’s promotional travails, I again urge you to check out the excellent Swan Archives site. Corben also painted the style B one sheet for the Heavy Metal film, the magazine of which he’d been involved with for several years.